Luxury Daily, June 4, 2012 – Out-of-home ads create urgency for emotional luxury purchases
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Luxury Daily, June 1, 2012 – Rolls-Royce, David Yurman land ultimate placement in Robb Report Best of list
RSS | Advertise with us June 1, 2012 Read more on luxurydaily.com | Advertise Newsletter signup for latest news HEADLINES SPONSOR Today’s headlines Rolls-Royce, David Yurman land ultimate placement in Robb Report Best of list Hugo Boss pushes timepiece functionality via Facebook contest Ferrari incorporates brand qualities of innovation, performance in golf collection Why in-store […]
Rolls-Royce, David Yurman land ultimate placement in Robb Report Best of list
Robb Report’s annual Best of the Best list for 2012 was just released, indicating the best brands in all luxury categories. Marketers including Rolls-Royce, David Yurman and Four Seasons are taking advantage through strategic ad placement in the midst of the lists.
Thompson Beverly Hills celebrates Father’s Day via auto-centric package
The Thompson Beverly Hills hotel is looking to draw dads for Father’s Day weekend by offering special packages involving Audi, Porsche, Mercedes-Benz and Bentley car rentals.
Luxury Daily, May 29, 2012 – Burberry taps London as muse for multichannel autumn campaign
Style.com spreads CFDA broadcast reach through mobile optimization
A digital broadcast of the 2012 Council of Fashion Designers of America Awards will be exclusively available on Style.com June 5 all with content optimized for mobile to ensure maximum reach.
Chanel, BMW excel in global branding, local customization: study
BMW, Audi, Louis Vuitton and Chanel are some of the most-searched-for luxury marketers in Russia, leading research experts to believe that, given the same results from China, brand visibility is key in BRIC markets, according to findings from a study by the Digital Luxury Group.
Luxury Daily, May 24, 2012 – Aspirational luxury buyer all but gone, claims industry expert
Louis Vuitton is most valuable luxury brand: Top 100 list
Louis Vuitton is the most valuable luxury brand in the world, up 7 percent on the list from last year, according to the BrandZ top 100 list from Millward Brown.
Mobile SEO builds brand awareness, keeps top of mind
An often-overlooked tactic, search engine optimization on mobile devices is a simple way that luxury brands can keep top of mind and build awareness on a medium that is constantly by consumers’ side.