As the sale of luxury goods continues its shift to digital, having a fast Webpage load time – the time it takes for enough page elements to load for an end user to begin interacting with the page – is a critical customer experience mandate.
Luxury is currently facing an onslaught of challenges, but one factor that may prove most damaging to the business’ future is dwindling interest in artisanal skills as professional career paths.
Chanel is promoting its latest beauty collection with a candid video featuring Polish model Jac Jagaciak and Singaporean model Fiona Fussi.
Swiss jeweler Chopard is taking viewers on a scavenger hunt around the Italian coast to find various pieces from its Happy Diamonds collection.
Eyewear maker Safilo is growing its global footprint as it enters the Belarus and Kazakhstan markets.
Photography application Instagram is celebrating the one-year anniversary of its Stories feature, which allows brands to gain greater visibility and a stronger connection with consumers.
With beauty and eyewear leading the way, licensing has become a lucrative business practice for luxury brands looking to extend product offerings without the associated costs of development.
London-based perfumer Penhaligon’s is taking its social community on a fragrant adventure to illustrate its British heritage.
British department store chain Selfridges is making it easier for consumers to purchase fine watches and jewelry from its Wonder Room with the upcoming launch of an omnichannel service.
Department store chain Saks Fifth Avenue is introducing a new beauty rewards program that draws inspiration from the popularity of hand-picked samples seen in subscription boxes.
