Luxury Daily, May 2, 2017 – Millennials are understandably apathetic toward luxury
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Saks promotes spring beauty in efflorescent windows, in-store campaign
Department store Saks Fifth Avenue is hosting a grand garden party at its New York flagship to welcome springtime glamour.
Luxury Daily, May 1, 2017 – Customer experience should be at center of brand innovation strategies: report
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Tiffany, Gucci, Oscar de la Renta, Breitling, Miu Miu and Safilo – Live news
Luxury Daily’s live news from April 28 – Tiffany leverages Town & Country’s May issue for campaign visibility; Gucci transports viewers to dance floor’s center in debut VR effort; Oscar de la Renta Pediatric Center to offer Dominican children no-cost healthcare; CVC Capital Partners acquires majority stake in Breitling; Miu Miu examines photography’s transformation in friendship snapshots; Dior, Elie Saab and Jimmy Choo eyewear to launch in Iran.
Tiffany leverages Town & Country’s May issue for campaign visibility
U.S. jeweler Tiffany & Co. underscored the “Youth & Beauty” of its campaign ambassadresses with five consecutive advertisements placed in the May issue of Hearst’s Town & Country.
Monaco, Nordstrom, two French families and Anna Wintour – News briefs
Today in luxury marketing – Monaco’s expensive mansions beat Hong Kong luxury homes; Progress report: Nordstrom’s $500M NY flagship; Almost all of luxury fashion is now owned by two French families; Anna Wintour on the Met Ball, the future of magazines and her own future.
Luxury Daily, April 27, 2017 – Marketing Brands need to create value for customers, not from them
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LVMH debuts ecommerce, experiential content site for Moët Hennessy spirits
French luxury conglomerate LVMH is focusing on its spirits business as the group begins an ecommerce entrance.
Luxury Daily, April 26, 2017 – How climate change will affect luxury’s future and what brands can do
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Gucci, Michael Kors among the worst brands at leveraging email marketing, says L2
Marketers should garner attention via email with personalized headlines that require little investment but offer dramatic results, according to a new report from L2.