Today in luxury marketing – Porsche finds way around $1.9 billion tax bill tied to VW deal; ChinaFile: Where clicks beat bricks; Social media driving young buyers to luxury cars; Pinstagram arrives for iPad, before Instagram, Pinterest.
German automaker BMW is using its sponsorship of the BMW ClubCorp Best Ball Challenge as an opportunity to offer test drives and build brand awareness.
Watchmaker Blancpain in addition to automakers including Lamborghini, McLaren, Ferrari and Porsche are gaining visibility through the Blancplain GT application for the endurance racing competition.
Today in luxury marketing – Facebook says its ads do work, issues supporting report; Nokia said to near sale of Vertu luxury-phone unit to EQT; Spain’s fashion industry bucks up; Christian Louboutin loses another red-sole lawsuit in France.
Attention to quality, craftsmanship and value is what luxury brands should demonstrate in their advertising campaigns in the event of another economic downturn, according to experts.
Toyota Corp.’s Lexus is creating more awareness for its title as the official car of the 2012 U.S. Open by hosting a Twitter chat and adding to its interactive onsite experiences.
Infiniti is looking to engage with affluent Toronto consumers via a touch-screen iPad advertisement that allows consumers to take a virtual tour of the new XJ model without downloading an application.
Today in luxury marketing – Facebook ads not working on most users; Fashion execs prep for uncertainty; Luxury car concierge services: Who is the best Jeeves?; European Luxury Union flexes political muscle.
