Is Amazon a threat to luxury brands’ own ecommerce efforts?
As Amazon grows its high-end product range, luxury brands that rely on ecommerce for sales must be sure to offer a shopping experience far beyond that on the digital retail giant’s site.
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Luxury retailers lack brand awareness in China
High-profile luxury brands consider China a top market for sales potential, while high-end retailers are in the earlier stages of entry into the country.
Prada’s brand value rose 63 percent year-over-year: report
Louis Vuitton remains the world’s most valuable luxury fashion or jewelry brand, but Prada’s value rose more than any other brand at 63 percent year-over-year, while the French fashion house’s declined, according to the BrandZ Top 100 list from Millward Brown.
Luxury Daily, May 16, 2013 – What are luxury marketers missing on mobile Web?
Luxury Daily, May 7, 2013 – Should Gucci continue to fight Guess in court?
Should Gucci continue to fight Guess in court?
Kering-owned Gucci is vigorously attempting to protect its brand trademarks in court, but the battle against Guess Inc. may not be worth the costs, experts say.
Mandarin Oriental Hong Kong touts 50-year history through student competition
Mandarin Oriental, Hong Kong, is pushing its property to future generations by partnering with The Hong Kong Polytechnic University for a design competition to mark its 50th anniversary.
Luxury Daily, May 3, 2013 – 75pc of affluent consumers would buy luxury brand’s mainstream extension: Luxury Institute
Luxury Roundtable 2013 New York conference May 1: Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
Luxury Roundtable 2013 New York conference May 1: Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.