Luxury marketers such as Jaguar, Audi, Lexus and BMW should take advantage of new television advertising opportunities that include cable networks and Internet-based integration to keep an emotional connection with target consumers as well as aspirationals.
NEW YORK – Since consumers look at advertising as a connective process rather than device-by-device, brands need to start unifying the customer experience against all channels, according to a speaker at the 2012 Forrester Customer Experience Forum.
Private jet provider PlaneClear is partnering with high-end travel company In The Know Experiences to offer consumers a package for the 2012 London Olympics.
Today in luxury marketing: Citi downgrades Saks, Nordstrom and Macy’s; BMW and Toyota extend technology ties; The new definition of luxury: Discounted, personalized and green; German luxury car makers not planning traditional summer slowdowns.
Italian automaker Maserati is inviting a select number of consumers to a new experience in Europe that lets attendees sail on the Maserati VOR 70 monohull and drive models in its current range including the new Maserati GranTurismo Sport.
Luxury marketers should create tailored digital campaigns for affluent females and males since these demographics absorb online marketing differently, and can do so by appealing to the distinct online style of each group that leans more towards emotive marketing for females and to-the-point messaging for men.
London-based retailer Harrods is extending its Harrods Rewards program by installing a new membership for children and parents offering exclusive in-store events, contests and benefits that is launching with a Twitter scavenger hunt.
Today in luxury marketing – Luxury automaker category is mixed bag of numbers; Bill Gaytten presented his last Dior collection; French police seize $22.7 million in fake Hermès; Industry weighs in on Italy, debt worries.
