Four Seasons Santa Fe hits high note with opera package
In a move to hopefully entice artsy visitors, Four Seasons Resort Rancho Encantado Santa Fe is providing an opera lover’s package offered exclusively at this property.
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Luxury Daily, July 18, 2012 – Audi creates 360-degree digital display in new showrooms
Gucci widens halo via student fund concert
Italian label Gucci is widening the halo around its timepieces and jewelry division by pushing its education fund with the China Soong Ching Ling Foundation via a Los Angeles-based performance, for which tickets can only be purchased from its local retailers.
St. Regis ups exclusivity with Jean Paul Gaultier package
Starwood Hotels & Resorts’ St. Regis brand is giving its loyalty members the chance to attend a private Bastille Day event to honor French fashion designer Jean Paul Gaultier.
Harrods, luxury hotels, De Beers and Audi – News briefs
Today in luxury marketing – London’s famous Harrods to lend its name to luxury hotel brand; Luxury hotels fine-tuning fine dining; De Beers unveils latest high jewelry collection; Audi targets top luxury brand title by 2020.
Harrods ups in-store ante with Nike+ challenge
Harrods is engaging consumers with an in-store sports challenge and Twitter contest in partnership with Nike centered on the sneaker brand’s new movement measuring technology.
Luxury Daily, July 6, 2012 – Fendi chooses social imagery for fragrance push
Should luxury marketers develop an app-per-line experience?
There are both pros and cons to an automaker developing an application-per-line strategy, but the verdict seems to be that brands that create a broad branded app as well as individual apps to a more personalized experience may be better off.
Louis Vuitton, Breitling round out US-themed Departures issue
The Luxury Collection, Trump Hotels, Bellagio Las Vegas, Conrad Hotels & Resorts and Celebrity Cruises took to the July/August issue of American Express Publishing’s Departures magazine to offer simple brand messages during the carefree summer months.
Luxury Daily, July 3, 2012 – Top 10 luxury brand social marketers of Q2