Bottega Veneta’s new concept store exudes brand evolution
Italian label Bottega Veneta opened a new boutique in Los Angeles that highlights the brand’s evolution by shifting the focus to individual products in a simplified environment.
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Global retailers entered 25 new markets in Q1: Accenture
Retailers from around the world entered 25 new markets in 22 countries during the first quarter of 2013, according to new research from Accenture.
Jaguar targets affluent fans via mobile banner ad
Jaguar Land Rover is calling for affluent, informed consumers to schedule a test-drive in the 2014 F-type model with a banner advertisement on the CBS News mobile application.
Top 10 luxury branding efforts of Q2
Luxury marketers revamped their voices without losing their core DNA to keep target consumers engaged while attracting new, younger consumers during the second quarter of 2013.
Luxury Daily, July 3, 2013 – Louis Vuitton enlists playful video for new US mcommerce foray
Bottega Veneta aims for ecommerce boost via site redesign
Italian label Bottega Veneta is aiming for a boost in ecommerce through a revamped Web site that offers large product images in a simplified layout.
Saint Laurent, Tiffany, Lanvin and BMW – News briefs
Today in luxury marketing – Kering names Bottega Veneta’s Bellettini as Saint Laurent CEO; Former Tiffany executive arrested for theft; Michèle Huiban promoted to CEO at Lanvin; BMW trims Mercedes’s luxury lead as 3 Series demand soars.
Chanel, Dior, Gemfields and Lexus – News briefs
Today in luxury marketing – Chanel, Karl Lagerfeld headed for Dallas, TX; Dior chief says European luxury demand resilient; Auction delay to hurt Gemfields full-year revenue; Toyota releases $10,000 luxury bicycle.
Luxury Daily, June 19, 2013 – Prada teases new collection to all ages in star-heavy video
PPR, Mercedes, Phillip Lim and luxury automakers – News briefs
Today in luxury marketing – PPR in talks to buy Richard Mille: industry source; Mercedes sets up new sales-support unit for China market; 3.1 Phillip Lim creates brand mark for China; Luxury carmakers go compact to drive up India sales.