Advertisers including Christian Dior, Hermès, Ralph Lauren, Carolina Herrera, Tod’s, Michael Kors and Fendi are using the September issue of Town & Country to appeal to a completely affluent audience in a lifestyle element.
Swiss watchmaker TAG Heuer is leveraging the worldwide appeal of its timepieces by hosting a vacation photography contest that gives consumers a chance to win the brand’s accessories.
Swiss watchmaker IWC Schaffhausen is using the success of the Universal Pictures film “The Bourne Legacy” and its correlation to the brand lifestyle as grounds to display a timepiece on one of the lead characters.
Luxury marketers have been reporting a slowdown in Chinese consumer spending, calling experts to question as to whether or not the ‘C’ in BRIC is over.
While product placement can seamlessly show the lifestyle behind a luxury item, television commercials can be disruptive and stop consumers in their tracks. Therefore, it is important that luxury marketers use whichever method suits their goals.
German automaker BMW is reaching out to college graduates via two types of Facebook advertisements that highlight the brand’s financial services and push dealer visits.
