LVMH – Luxury Memo special report
French luxury goods conglomerate Moët Hennessy Louis Vuitton’s spirit and governance is propelled by innovative momentum that keeps the group at the forefront of industry change.
French luxury goods conglomerate Moët Hennessy Louis Vuitton’s spirit and governance is propelled by innovative momentum that keeps the group at the forefront of industry change.
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French luxury goods conglomerate Moët Hennessy Louis Vuitton’s spirit and governance is propelled by innovative momentum that keeps the group at the forefront of industry change.
Contemporary luxury strategy is about creating modern culture by combining identity, speed and community.
French luxury goods conglomerate Moët Hennessy Louis Vuitton’s spirit and governance is propelled by innovative momentum that keeps the group at the forefront of industry change.
Today in luxury marketing – Christopher Bailey waives bonus again as Burberry aims to slash pay; How Frédéric Malle makes a new perfume; Four Seasons CEO sees Airbnb as formidable force in luxury space; Bloomberg Media hires Andrew Benett to oversee ad sales, marketing services.
French fashion house Chanel’s fall/winter 2017 fashion show alone gave the brand more than $7 million worth of earned media, as the space travel-themed spectacle got influencers posting.
Today in luxury marketing – Valentino claims Steve Madden ripped off purse, strap designs; The new luxury: Smaller homes, luxury Buicks that cost under $40K and jets you rent instead of own; How luxury came to love streetwear sites; Youku Tudou loses out as luxury advertisers shift focus.
Luxury conglomerate Moët Hennessy Louis Vuitton’s multi-brand ecommerce platform is launching with 21st century customer service.
In the midst of a tumultuous year, the top 10 luxury brands saw their value rise 4 percent in 2016.