Luxury Daily, August 29, 2012 – How augmented reality has changed luxury jewelry shopping behavior
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PlaneClear targets high-net-worth consumers via concierge partnership
Private aviation provider PlaneClear is adding concierge services to its repertoire under a mutually-exclusive partnership with Carefree Lifestyle that could streamline flight and service bookings.
Tiffany, John Galliano, China and BMW – News briefs
Today in luxury marketing – Tiffany has luxury of time; Galliano stripped of Legion of Honor; China’s luxury appetite a boon for Scotland; BMW battles to retain dominance in luxury market.
The importance of a mobile search strategy for luxury marketers
Since affluent consumers are looking for luxury brand products and store locations on their smartphones and tablets, implementing a search strategy on mobile Web browsers is of the utmost importance.
Are brand ambassadors still relevant for luxury marketers?
There is still a huge opportunity for luxury marketers to leverage their products and personalities through celebrity endorsements since ambassadors bring to life the values, image and emotions of a high-end label.
Aston Martin debuts Silver shop-in-shop at Harrods
British automaker Aston Martin is debuting its new Silver by Aston Martin collection – a selection of silverware, travel goods and gifts – in a new shop-in-shop inside department store Harrods.
Luxury Daily, August 21, 2012 – Oscar de la Renta uses site relaunch to fine-tune f-commerce
Marketing the new Range Rover: No room for British understatement
Jaguar Land Rover is taking a no-holds-barred approach to the marketing for the next-generation Range Rover, the first redesign of the model in 11 years, to outdo fellow SUV models from brands such as Mercedes-Benz, Porsche and, soon, Bentley.
Luxury Daily, August 17, 2012 – Chanel picks sultry brand message to target female Net-A-Porter shoppers
Land Rover ties up imagery-focused social campaigns with Pinterest effort
Land Rover North America is wrapping up its summer social media efforts by establishing a Pinterest page on which it will display lifestyle images from a guest contributor as well as hosting a Twitter contest to win exclusive brand T-shirts.