Today in luxury marketing – It has become tragically clear that Facebook chased the wrong business for years; Lagerfeld to open Paris boutique; Luxury king reawakens sleeping beauty Schiaparelli; As China’s luxury market evolves, who is winning and who is losing?
Ralph Lauren, Hermès, Barneys New York, Patek Philippe, Chopard, Gucci and Cartier are aiming for the ultra-affluent audience by advertising in the Mediterranean-themed October issue of American Express Publishing’s Departures magazine.
Today in luxury marketing – Europe’s luxury carmakers appear to have upper hand; Faceoff: Slimane, Simons in the spotlight; China’s leadership quandry for luxury; Luxury cosmetics maker weighs the risks of appearing on a TV shopping channel.
Understanding the difference between aspirational marketing and marketing to affluent customers can affect your media buy, placement strategy, creative execution and messaging.
Four Seasons Hotels & Resorts is catering to connected business travelers through a company-wide Wi-Fi access initiative as well as test programs at select properties that include meetings on-the-go, Skype check-in and in-house iPads.
Today in luxury marketing – Richemont’s Asia luxury bonanza slows; Zegna outlines Pilati’s plan; Intrigue builds as BMW, Benz conduct rematch in U.S.; Four Seasons looks for next hot luxury spot.
Private aviation company XOJet is targeting affluent consumers watching the US Open Tennis Tournament for its first television commercial.
