Today in luxury marketing – Jennifer Lawrence, Dior reunite for third campaign; Sales growth stalls for luxury brand Gucci; Sales at Nordstrom’s department stores continue to shrink; Italy’s tax prosecutors have Prada in their sights.
French couture house Chanel has announced plans to show its cruise 2014 collection in Dubai to mark the first showing for the brand in the Middle East.
Italian apparel and accessories label Bottega Veneta looked to a Hasbro doll to model its spring/summer 2014 collection in its window displays to stand out from other storefronts.
London-based shoemaker Manolo Blahnik is pointing to its timeless appeal with a new campaign video featuring its pumps on Victorian characters.
In between focusing on holiday-gifting campaigns fashion brands are promoting their latest charity initiatives to engage consumers around Thanksgiving with nonprofit campaigns.
Swiss watchmaker Parmigiani Fleurier collaborated with Italy’s Pomellato to create the jeweler’s first range of watches that connect the world of fine jewelry design and watchmaking for female consumers.
Italian men’s atelier Brioni has become the latest Kering brand to get an ecommerce Web site, making it easier for devotees of the brand to shop.
