Published: October 25, 2012
Luxury advertisers including Breguet, Hermès, David Yurman, Bulgari, Cartier, Tiffany & Co., Dior, Bottega Veneta and Chanel are flaunting fall ad campaigns in the latest 119-ad-page issue of Condé Nast’s Architectural Digest.
Published: October 22, 2012
Published: October 18, 2012
Published: October 17, 2012
Published: October 15, 2012
Precision-cut crystal maker Swarovski is looking to make the brand more accessible to its female consumers through a how-to book published by French publishing house La Martiniere.
Published: October 11, 2012
Published: October 11, 2012
Today in luxury marketing – Hermès, Gucci put Indonesia on their wish list; Mercedes loses ground to BMW, Audi in luxury sales race; Golden week boosts sales in China; How the BRICs are reshaping the luxury alcohol industry.
Published: October 10, 2012
Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.
Published: October 3, 2012
Today in luxury marketing – Audi outpaces all other German luxury brands with a 26.5 percent jump in September sales; Luxury brands are dangerously close to losing a generation of customers; French begin new luxury car drive.
Published: October 2, 2012