As digital culture and rising costs of production have disrupted the ways fashion brands sell their products, more and more of them have begun to consolidate their brand and market direct to consumers, rather than relying on traditional notions of advertising and commerce.
Italian eyewear manufacturer Safilo is moving its North American headquarters closer to New York with the opening of a new campus in Secaucus, NJ.
As 3D printing becomes more prominent in manufacturing, the process is now making an impact on fashion and accessories.
Preserving legacy is of the utmost importance for many luxury brands, with some houses organizing retrospectives and others paying tribute to an unaffiliated designer’s contributions to fashion.
Augmented reality beauty experiences can drive sales for brands, with a new study on application YouCam Makeup finding that try-on features double conversions.
During the first half of 2017, fine jewelers and watchmakers set out to prove that slow and steady may be the best strategy for their sector.
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During the first half of 2017, innovative technologies and social media proved to be a luxury beauty and fragrance marketers’ best asset when aspiring for consumer awareness and involvement.
Despite being one of the first high-end international labels to enter China in the mid-1980s, Bally had yet to tap Chinese influencers for large-scale marketing—that is, until now.
Spanish fashion house Loewe is opening a pop-up shop in Ibiza’s Museum of Contemporary Art in celebration of an exhibit of vintage pieces from the iconic Paula’s Ibiza boutique.
