Today in luxury marketing – Deal puts Fred Segal brand in Japan; DVF’s fashion for Sandy relief PSA; Swiss watch exports set to fall again; Kate Upton: object of desire.
Luxury marketers should consider young affluents as an influential group to drive revenue since this demographic is spending approximately twice as much as mature affluents, according to a new survey from Unity Marketing.
U.S. fashion label Michael Kors is donating $1 million to the American Red Cross Disaster Relief Fund to aid in Superstorm Sandy cleanup, showing leadership at a time of hardship for many consumers living on the East Coast.
Today in luxury marketing – Richemont sales up 21pc as it unveils succession plan with joint CEOs; BMW widens luxury-sales lead over Audi after October gain; Orient-Express rejects $1.2 billion Indian Hotels offer; Indulge me: The new luxe.
NEW YORK – A Citi executive at the ad:tech 2012 conference said that all consumers have passions. Therefore, marketers should tap those consumers who have a passion for the brand to drive change in social media strategy from a product focus to an experience focus.
Sponsorship is a $45 billion global market, approximately 50 percent of the U.S.-based television ad market and ten times larger than the online video market, and yet only 10 percent of this market is measured.
Krug Champagne is upping its status among spirits aficionados by appointing Master Sommelier Ian Cauble as the brand’s first U.S. ambassador rather than tapping a celebrity personality.
