What impact would an Amazon-Violet Grey partnership have on luxury beauty?
Luxury brands have typically avoided retailing with Amazon, but the ecommerce giant is reportedly making a move to bring more upscale beauty labels to its platform.
Search Results for: dior
Top 10 luxury social efforts of Q2 2017
Social media remains a mainstay within the successful marketing campaigns of luxury brands looking to connect with today’s consumers.
LVMH revenues surge 15pc thanks to fashion, leather goods category
Luxury goods conglomerate Moët Hennessy Louis Vuitton saw its organic sales increase by 12 percent during the first half of 2017.
Top 10 luxury brand social videos of Q2 2017
Luxury’s ties to the art world have often translated into promotional films that are evocative and aesthetically appealing, creating a unique style of video marketing.
Calvin Klein reveals high-fashion collection’s new direction in fall ads
U.S. fashion brand Calvin Klein is providing an outsider’s perspective on Americana in the first Collection advertising campaign under chief creative officer Raf Simons.
Chanel dominates luxury sector in China for brand relevance
Four Seasons Hotels & Resorts, French fashion house Chanel and beauty marketer Estée Lauder secure the top brand spots in their respective fields in regards to relevancy among Chinese consumers, according to RTG.
Makeup booming business thanks to selfie generation: Fashionbi
Social media is catalyzing growth in the $237 billion beauty sector by fueling consumers’ interest in their appearance and their desire for self-expression, according to a report from Fashionbi.
LVMH expands IME leather goods training to Tuscany
French luxury goods conglomerate LVMH is ensuring that the skills of leather goods artisans are passed down to younger generations through an educational program.
Hermès Birkin’s record-breaking sales trend bound to continue
The value of Hermès Birkin handbags has increased by 20 percent since January 2016, and it is continuing to outperform the S&P 500 and the gold markets, according to an updated report from Baghunter.
As luxury appetite grows, 74pc of female Chinese HWNIs have self-gifted: survey
Gift giving is common practice among the Chinese, but the rising percentage of high-net-worth consumers self-gifting can provide luxury brands with an opportunity to forge a personal and emotional connection.