Loewe’s content-commerce approach is the winning luxury strategy for the 2020s
Many luxury houses find it difficult to connect with China’s millennial and Gen Z consumers, bogged down by tradition and a reputation as brands for “older” generations.
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Kenzo reprises alliance with Vans for floral print sneakers
Pushing the bucolic boundaries is Kenzo’s legerdemain and its reprisal of a partnership with California skate brand Vans fit its spring-summer 2020 collection is evidence of that.
Amid protests, can the fur industry survive and be sustainable?
Confronted with an economic slowdown, a spreading anti-fur movement and an international COVID-19 pandemic, is it possible for the fur industry to survive today’s hyper-politicized climate and rapidly changing markets?
Moncler to launch first fragrance line with Interparfums deal
Italian-French outerwear brand Moncler will launch its first fragrance line through a deal signed with Interparfums, maker of perfumes and cosmetics.
France’s Christian Dior partners with Italy’s Piaggio for limited-edition Vespa scooter
Italian scooter maker Piaggio Group has partnered with LVMH-owned French designer Christian Dior to launch a cobranded Vespa scooter that has been called an “ode to joie de vivre.”
Chanel cruise 2020/21 campaign reminiscent of easier days
French fashion house Chanel debuted its new cruise 2020/21 line in an online fashion show and digital campaign, signaling optimism for the future and with a twist on the whole creative process even as the COVID-19 lockdowns continue to ease.
Fendi reopens stores, Ferrari unlocks doors to museums as Italy relaxes lockdowns
As Italy relaxes its lockdowns, brands are gradually reopening stores and facilities.
Fashion industry will likely be different post-pandemic
The COVID-19 pandemic has hit the global fashion industry hard and is transforming how apparel and accessories are being purchased across the board.
LVMH Prize’s top gong scrapped for this year over COVID-19
The LVMH Prize will not be handed out this year as a consequence of the COVID-19 coronavirus pandemic, disappointing many budding designers who could have benefited from the doors opened and attendant publicity of being anointed the winner.
8 fashion designers make final round of LVMH Prize as jury beefs up with house stars
The company also welcomed to additional judges Virgil Abloh and former Prize finalist, Robyn Rihanna Fenty and Stella McCartney to the jury of the LVMH Prize.