Beauty group Estée Lauder Cos. is responding to consumers’ changing buying habits as a result of social media, bolstering its brands’ social media presences and increasing its affiliations with influencers.
As beauty counter foot traffic continues to slow, the use of augmented reality has the potential of recreating the in-store experience through inclusion and personalization.
French fashion label Kenzo is turning the premiere of a new sneaker style into an event with a Paris pop-up.
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Mobile is currently one of the most dominant forces of technology, having a massive impact on how the luxury business markets and sells its products.
Mobile is currently one of the most dominant forces of technology, having a massive impact on how the luxury business markets and sells its products.
Mobile is currently one of the most dominant forces of technology, having a massive impact on how the luxury business markets and sells its products.
Mobile is currently one of the most dominant forces of technology, having a massive impact on how the luxury business markets and sells its products.
The luxury business has been slow to adopt new digital initiatives, but with technology opening up opportunities for exciting new experiences and affluent behavior constantly shifting, software and technological solutions are now being embraced by brands to create new meaning to high-end.
The luxury business has been slow to adopt new digital initiatives, but with technology opening up opportunities for exciting new experiences and affluent behavior constantly shifting, software and technological solutions are now being embraced by brands to create new meaning to high-end.
