Luxury Daily’s live news: Burberry turns to CGI tech for reality-to-fantasy campaign for TB Summer Monogram collection; French jeweler Boucheron, with “For Better and For Worse” podcast series, launches episodes on the Marlboroughs and Curzons; Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches; Tiffany commits extra $2M to COVID-19 recovery with Tiffany Infinite Strength campaign.
British fashion brand Burberry has launched a fantastical campaign using CGI technology to promote its TB Summer Monogram collection, the second in its series.
Luxury Daily’s live news: Sotheby’s doubles-down on mobile with AR functionality, digital gallery experience for app; Luxury brands’ secret weapon in China? Social listening; Resale platform Vestiaire Collective celebrates Pride with charity campaign featuring own LGBTQIA+ community; Deloitte identifies 7 trends affecting retail, CPG in pandemic environment and beyond; UK’s Burberry to return to physical fashion show for spring/summer 2021 collection.
Luxury Daily’s live news: Sotheby’s doubles-down on mobile with AR functionality, digital gallery experience for app; Luxury brands’ secret weapon in China? Social listening; Resale platform Vestiaire Collective celebrates Pride with charity campaign featuring own LGBTQIA+ community; Deloitte identifies 7 trends affecting retail, CPG in pandemic environment and beyond; UK’s Burberry to return to physical fashion show for spring/summer 2021 collection.
British fashion label Burberry will present its spring/summer 2021 collection in a live physical setting as marketers struggle to return to a normal catwalk schedule with the ongoing COVID-19 coronavirus threat.
Former Burberry CEO Angela Ahrendts has joined the board of ad agency holding company WPP, owner of such shops as Ogilvy, Wunderman Thompson, Grey, Kantar and Mindshare.
Luxury Daily’s live news: How The Breakers, Florida’s grande dame of resorts, is installing safety measures as it reopens; 4 trends in luxury accelerated by the pandemic; Hermès film on missing Mosaïque au 24 bag ignites spark of new romance; UK’s Burberry sees 57pc slump in annual profit as pivot to leather goods and accessories is on; Call for nominations: Luxury Women to Watch 2021.
Luxury Daily’s live news: How The Breakers, Florida’s grande dame of resorts, is installing safety measures as it reopens; 4 trends in luxury accelerated by the pandemic; Hermès film on missing Mosaïque au 24 bag ignites spark of new romance; UK’s Burberry sees 57pc slump in annual profit as pivot to leather goods and accessories is on; Call for nominations: Luxury Women to Watch 2021.
British fashion brand Burberry caught the after-effects of the COVID-19 lockdowns at the tail end of its fiscal year 2020, reporting a 3 percent drop in revenue to $3.21 billion.
Luxury Daily’s live news: Brands at work: Ferragamo, Burberry, Balmain, Zegna and Hublot; Ritz-Carlton owner Marriott International installs new global cleanliness council for group hotels; Bentley reopens all 40 showrooms in China to begin first deliveries of new Flying Spur.
