Today in luxury marketing – Condé Nast Traveler picks world’s hottest new hotels; Victoria Beckham’s social whirl; Apparel industry key issue in French election; Lady Gaga will wear crystal-studded Armani guitars on her Born This Way Ball tour.
Today in luxury marketing – Hermès hikes dividend as 2011 profit jumps; Ferragamo’s Signorina launches in U.S.; Kiehl’s gives back; Giorgio Armani accused of trying to steal Stella McCartney’s Olympic thunder.
Italian lifestyle brand Giorgio Armani is extending its Acqua for Life charity campaign where the brand will donate drinking water to the Green Cross International for each fragrance sold in the Heinemann Duty Free store at Germany’s Hamburg Airport.
Today in luxury marketing – Zite teams up with Bergdorf Goodman; Oscar de la Renta does nail polish; Armani plots aggressive expansion in North America; Loeffler Randall hooks up with Sven Clogs for a Valentine’s Day collaboration.
Today in luxury marketing – Lanvin’s Christmas tree for Claridge’s; Bottega Veneta’s holiday playlist; Vena Cava reportedly in dire financial trouble; Armani revamps Hong Kong complex in Chater House.
Marketers such as Giorgio Armani, Porsche, Mandarin Oriental, Neiman Marcus, Caroline Herrera and Van Cleef & Arpels are among the 96 advertisers that have boosted American Express Publishing’s Departures magazine 46 percent year over year in ad pages.
Today in luxury marketing – BMW dangles 19pc discounts as China’s luxury market cools; China currency policy stirs war of words; Luxury brand? It’s got to be real.
Fashion empire The Armani Group will be open its second hotel on Nov. 10 in Milan in a move that will further the brand’s lifestyle offerings and immerse consumers in its style.
Today in luxury marketing – Euro debt worries hit Milan; Mercedes-Benz previews new B-Class ahead of Frankfurt debut; Armani to design Olympic gear.
Today in luxury marketing – Andre Saraiva designs for Saint James; How can jeans cost $300?; In major retail shift, stores begin to shrink.
