The ultra high net worth’s insight into Art Monaco
Did Art Monaco in July live up to expectations this year? Art connoisseurs offer a critique on what went right and wrong.
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Top 5 brand moments from last week
As United States tourism to Cuba thaws, luxury brands stand to benefit.
Louis Vuitton promotes art and tourism with Havana Biennale sponsorship
French leather goods house Louis Vuitton is taking support of the arts global by sponsoring a number of artists at the latest Havana Biennale art exhibition in Cuba.
Chaumet sponsors French film awards to support young talent
French jeweler Chaumet is partnering with the Académie des César to highlight young French actors in its “Revelations” project before the winners of the 40th annual César Awards Ceremony are announced Feb. 20.
Neiman Marcus brings together fashion photographers to boost September magalog
Department store chain Neiman Marcus is commemorating the 20th anniversary of its “The Art of Fashion” campaign with its September issue of The Book, its print and digital magalog.
Givenchy amplifies fragrance launch with couture connection
French design house Givenchy has crafted a narrative for the launch of its latest scent, Dahlia Divin, to give the fragrance a context.
Louis Vuitton, Burberry use lengthy campaigns in September Vogue to remain top-of-mind
Fashion and jewelry marketers turned to Condé Nast women’s magazine Vogue’s September issue to run long-form campaigns.
Luxury Collection teams with Outset to bring guests exclusive art experiences
The Luxury Collection is catering to its guests’ affinity for art through a partnership with the Outset Contemporary Art Fund.
Focusing on the marketing opportunity with brand utility in mobile
Studies and heat maps have adequately demonstrated that the advertisement gets ignored for the most part and that even hyper-targeted and relevant messaging has a small conversion or click-through rate.
St. Regis sheds light on contemporary art via curated tours
St. Regis Hotels and Resorts is inviting art enthusiasts to engage the burgeoning contemporary art scene in Italy with its new “Art Unveiled” program.