How Thanksgiving became a global holiday
The U.S. Thanksgiving holiday is quickly becoming a shopping phenomenon as international customers are spending more each year Black Friday through Cyber Monday.
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Luxury Daily, November 30, 2012 – Louis Vuitton channels luck to push holiday gifts
International consumer purchases tripled on Black Friday weekend: FiftyOne
International consumer purchases at U.S. retailers tripled Black Friday through Cyber Monday, according to data from FiftyOne Global Ecommerce.
Luxury Daily, November 27, 2012 – Karl Lagerfeld: Luxury influencer or overachiever?
Can marketers offer Cyber Monday deals and maintain luxury status?
Numerous luxury brands and retailers have taken to email blasts to lure consumers into Cyber Monday online shopping, but could continually throwing discounts at consumers take away from the exclusive aspect of a brand?
Luxury Daily, November 21, 2012 – PPR boosts social presence via new Facebook, Twitter accounts
Fred Segal, Diane von Furstenberg, Swiss timepieces and Kate Upton – News briefs
Today in luxury marketing – Deal puts Fred Segal brand in Japan; DVF’s fashion for Sandy relief PSA; Swiss watch exports set to fall again; Kate Upton: object of desire.
Luxury Daily, November 19, 2012 – Diane von Furstenberg, Michael Kors boost gift items to seasonal must-haves via email
Diane von Furstenberg, Michael Kors boost gift items to seasonal must-haves via email
Luxury brands are pushing ahead of retailers at this point in the holiday shopping season by staying top of mind through themed email campaigns that were timed for the weeks leading up to the U.S. Thanksgiving holiday.
Michael Kors, Oscar de la Renta activate email, social media for Sandy updates
Luxury marketers such as Michael Kors, Oscar de la Renta and Diane von Furstenberg that are based in the United States are taking to email and social media to maintain customer service in the wake of Superstorm Sandy.