There is no doubt that luxury retailers are no longer dipping their toes in social marketing. They are driving unique programs that tie together their brand promise and the unique marketing capabilities of social media.
Today in luxury marketing – PPR aims to buy more Chinese luxury brands; Maserati CEO says investments in Italy to bring results despite political instability; BMW widens luxury-car sales lead as Mercedes slips back; Q&A with Patek Philippe’s Thierry Stern.
Lincoln Motor Company is targeting its rebranding message and video to readers of The New York Times’ mobile and digital outlets as the buzz for the automaker’s name-change and brand-defining MKZ model hits the city.
Spirits maker Moët & Chandon USA is naming professional tennis player and 2012 Wimbledon Champion Roger Federer as its new ambassador to give the brand a boost through an authentic personality.
Jaguar Land Rover North America is gaining excitement for its upcoming model releases through an exclusive preview event during which the automaker announced the cast of a short film set to release next year.
Today in luxury marketing – YSL’s Paul Deneve: ‘Hedi vs. Raf’ obscures fashion moment; Rei Kawakubo collaborates with Hermès; Tech, Tock: Cartier, the crisis of luxury and the ID Two Concept Watch; Luxury car competition intensifies in India.
Christian Dior, Giorgio Armani, Balenciaga, Salvatore Ferragamo, Valentino, Tod’s, Cartier, Mercedes-Benz, Oscar de la Renta and Chanel are targeting the fashion-minded readers of the third issue of Fairchild Fashion Media’s Style.com/Print.
