Safilo expands distribution into Belarus, Kazakhstan
Eyewear maker Safilo is growing its global footprint as it enters the Belarus and Kazakhstan markets.
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Instagram Stories celebrates first year of helping brands connect to fans
Photography application Instagram is celebrating the one-year anniversary of its Stories feature, which allows brands to gain greater visibility and a stronger connection with consumers.
Licensing remains fiscally sound, despite some operations going in-house
With beauty and eyewear leading the way, licensing has become a lucrative business practice for luxury brands looking to extend product offerings without the associated costs of development.
Penhaligon’s crafts social documentaries to tell brand history
London-based perfumer Penhaligon’s is taking its social community on a fragrant adventure to illustrate its British heritage.
Selfridges extends ecommerce experience to big-ticket jewelry
British department store chain Selfridges is making it easier for consumers to purchase fine watches and jewelry from its Wonder Room with the upcoming launch of an omnichannel service.
Saks updates free gift with purchase concept to boxed beauty sample model
Department store chain Saks Fifth Avenue is introducing a new beauty rewards program that draws inspiration from the popularity of hand-picked samples seen in subscription boxes.
Coveteur broadens “insider lens” for content creation opportunities
Fashion and lifestyle media brand Coveteur is heightening its role in creative content development with the launch of an in-house studio.
V&A Museum hosts tribute to history of luxury ocean liners
London’s Victoria & Albert Museum will host a new series featuring works and artifacts from one of the most luxurious industries in history: luxury ocean liners.
Top 10 luxury branding efforts of Q2 2017
In the second quarter of 2017, luxury marketers took to leveraging societal topics, such as political correctness and sustainability, to link brand messaging with high-end product offerings.
New vulnerabilities for luxury beauty brands
Big luxury beauty brands risk losing power, influence and desirability in mature Western markets.