Search Results for: mercedes
Tod’s, Jimmy Choo, Audi and Aston Martin – News briefs
Today in luxury marketing – Tod’s Q1 earnings fall, CEO sees growth abroad; Nicole Kidman to appear in Jimmy Choo ads; Audi sales in China exceed BMW, Mercedes on demand for SUVs; Aston Martin holder Investment Dar offers assets to creditors.
Dior, David Yurman push watches in June Vanity Fair
Christian Dior, David Yurman and other luxury advertisers placed advertisements that show off luxury timepieces in the June issue of Condé Nast’s Vanity Fair.
Hermès, Ferragamo, Cucinelli and Jaguar – News briefs
Today in luxury marketing – Hermès exhibition comes to London; Ferragamo, Brasil Fashion part ways; Cucinelli forecasts double-digit growth in 2013; Jaguar to expand R-S GT range.
Luxury Daily, May 9, 2013 – Hermès engages younger brand enthusiasts with tableware line
60pc of luxury brands offer Korean Web site: L2 Think Tank
Approximately 60 percent of luxury brands offer a Web site for Korean consumers, compared to 96 percent for consumers in China and 87 percent for consumers in Japan, according to L2 Think Tank’s series of Digital IQ Index Reports.
Land Rover touts vehicle capabilities in branding video
Land Rover North America is correlating the movements of parkour athletes to the capabilities of its vehicles in a new video.
8 P’s of luxury brand marketing
Packaged as the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix.