British automaker Rolls-Royce Motor Cars is boasting a special collection of vehicles to celebrate its 10-year anniversary of starting production at its headquarters in Goodwood, England.
U.S.-based affluent consumers ranked Audi of America as the No. 1 luxury automaker in the past year, according to a new Luxury Institute survey.
Luxury automakers that promote strong branding in campaigns make the most impact when it comes to being top-of-mind among potential buyers and is what likely propelled certain brands to have record sales in 2012.
Jaguar Land Rover is pushing consumers to embrace the modern lifestyle associated with driving the next-generation Range Rover through the first television spot for the revamped model.
Today in luxury marketing – Montblanc sets first U.S. pop-up shop; BMW tops Mercedes in luxury sales; Delhi’s date with Roberto Cavalli: Renowned designer ready to woo Indian clientele as he launches his first store in the country; Ford’s big plan to make Lincoln relevant again looks like it is working.
