Luxury Daily, October 27, 2014 – Neiman Marcus launches MyNM to personalize ecommerce
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Luxury Daily, October 24, 2014 – Lane Crawford welcomes Fortnum & Mason into Hong Kong stores
Luxury Daily, October 22, 2014 – Mulberry provides online delivery options to pull together consumer journey
Brand experiences shaped by people on the front lines: BCG
The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand’s image, according to a report from Boston Consulting Group.
Luxury Daily, October 17, 2014 – Easy days are over in China
Luxury Daily, October 16, 2014 – Chanel illuminates the new modern female with N°5 campaign
Custom email marketing boosts consumer spend across channels: report
A new report by ContactLab and Exane BNP Paribas identifies Burberry as the only luxury brand fully committed to a digital future because of its cross-channel convenience and embrace of shops on marketplaces such as Tmall and Amazon.
Top 10 luxury branding efforts of Q3
Luxury brands bolstered ecommerce and fostered compelling in-store experiences in the third quarter of 2014.
Prada secures raw material supply with historic tannery acquisition
Italian apparel and accessories maker Prada is investing in its leather goods with the purchase of French tannery Tannerie Mégisserie Hervy.
Top 10 luxury brand social marketers of Q3
Luxury brands consistently turned to Instagram and WeChat to reach younger and aspirational consumers in the third quarter of 2014.