Luxury Daily, February 6, 2013 – Why luxury brands should emulate Rolls-Royce with apprenticeships for skills transfer
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How social media transformed New York Fashion Week
Social media has helped New York Fashion Week evolve into a global event and now plays an integral role for luxury marketers to engage their audience during the shows.
Lincoln contines rebranding efforts with Twitter-driven Super Bowl spot
Lincoln Motor Company is continuing its rebranding campaign with a television spot during the Super Bowl XLVII broadcast Feb. 3 on CBS that was created using consumers’ Twitter interactions with the host of NBC network’s “Late Night with Jimmy Fallon.”
Luxury Daily, January 29, 2013 – When should luxury marketers switch up email design?
Luxury Daily, January 28, 2013 – Armani drives mcommerce via Vanity Fair takeover ad
Luxury Daily, January 23, 2013 – Rolls-Royce stirs up digital hype for Wraith model
Louis Vuitton boasts iconic designs via animated video
French label Louis Vuitton is showcasing its iconic brand designs via a new animated video that displays the history of its trunks through artistic visual elements.
New York’s Trump SoHo boosts on-site amenities via Random House partnership
Trump SoHo, New York, is letting its guests preview new book releases through a program created in partnership with Random House Inc. to provide pre-loaded Amazon Kindle devices for use on-site.
Barneys, Karl Lagerfeld, China and luxury automakers – News briefs
Today in luxury marketing – Barneys New York looking for downtown flagship?; Lagerfeld backs French gay marriage with Chanel catwalk finale; China burns less bright for luxury brands; BMW, Mercedes hatchbacks head for India after China flop.
BMW raises the bar on mobile via video, Google ad content
German automaker BMW is raising the bar for mobile advertising among luxury marketers with its new campaign that comprises video content and Google Maps integration to push the i concept vehicles.