Montblanc authenticates consumer interactions with WeChat moon phase effort
Germany’s Montblanc is using Chinese consumers’ interest in astrology to promote its latest timepieces with moon phase complications through a social application.
Search Results for: kering
Amazon needs image overhaul to attract luxury brands: report
Despite Amazon’s efforts to attract luxury fashion labels, the online retailer’s official distribution rates sit at 16 percent, showing a general aversion to selling on the platform, according to a new report by L2.
INYT Luxury Conference explores where art, technology and fashion intersect
Reflecting the growing convergence of fashion, art and technology, the upcoming New York Times International Luxury Conference will explore how those in the industry can benefit from these relationships.
Luxury Daily, November 19, 2014 – Luxury retail thriving in the “sweet spot”: report
US market, Gucci, Smythson and economic outlook – News briefs
Today in luxury marketing – The United States of luxury; Gucci needs new ideas, talents to combat brand fatigue; Smythson owner said to mull sale of luxury goods maker; David Cameron: World facing second economic crash.
Boucheron touts design aesthetics to display watch’s perpetuity
French jeweler Boucheron is reaffirming the timelessness of its men’s Reflet timepiece among its enthusiasts.
What are luxury brands expanding for?
The luxury space is becoming overcrowded and brands incapable of adapting to emergent market forces will falter, according to a new report by the Luxury Institute.
Luxury Daily, November 7, 2014 – Condé Nast enables shoppable ads to boost consumer engagement
Canali makes an entrance through Hollywood tastemaker film
Italian menswear label Canali is shaping “the art of the entrance” with the latest edition of “200 Steps” starring actor Michael Douglas.
Luxury Daily, October 29, 2014 – Brands recalibrate focus in Japan to appeal to younger consumers