French brands react to Paris tragedy

Published: January 8, 2015

In the wake of the terrorist attack on satirical magazine Charlie Hebdo in Paris, a number of French brands have responded with messages remembering the victims and the ideals they stood for.

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Top 10 luxury brand mobile campaigns of 2014

Published: December 29, 2014

Luxury marketers integrated mobile campaigns into different initiatives throughout 2014 to engage and intrigue consumers through several different devices.

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Estée Lauder, Gucci, fur and Balmain – News briefs

Published: December 23, 2014

Today in luxury marketing – Estée Lauder to buy high-end skin care brand GlamGlow; Gucci to check Chinese suppliers after TV exploitation charges; Fur exposé puts brands under scrutiny; Kim Kardashian and Kanye West star in Balmain’s menswear campaign.

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Yoox serves up gifts at imagined dinner party

Published: December 19, 2014

Italian fashion and design retailer Yoox is highlighting its eclectic gift assortment with a shoppable digital dinner party filled with tastemakers.

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Gucci, Ralph Lauren are 2014 digital geniuses: L2

Published: December 16, 2014

While less than 5 percent of luxury fashion sales stem directly from ecommerce, half of total sales are influenced by a consumer’s digital interaction, according to a new report from L2.

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Gucci, Bloomingdale’s, Bottega Veneta and Ritz-Carlton – Live news

Published: December 15, 2014

Luxury Daily’s live news from Dec. 12 – Gucci CEO, creative director stepping down, Bloomingdale’s launches interactive, shoppable Instagram gift guides; Bottega Veneta connects to consumers over architectural cause; Ritz-Carlton caters to connected consumers with free WiFi.

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