Holiday marketing – Luxury Memo special report
The height of the holiday shopping season may still be months away, but it is in marketers’ best interests to get on consumers’ radars now.
Search Results for: dior
Luxury Daily, September 21, 2017 – Potential US Supreme Court battle on online sales tax should be on luxury’s radar
Your Message Subject or Title
LVMH spotlights 25 years of environmental responsibility in video, event retrospective
French luxury goods conglomerate LVMH is celebrating the 25th anniversary of its corporate social responsibility-focused Environment Department in an event dubbed “Future Life.”
Vacheron Constantin begins vintage-theme Instagram feed
Swiss watchmaker Vacheron Constantin is building a community based on the popularity of its vintage timepieces with the launch of a dedicated Instagram account.
AR tools glean self-reliant beauty, skincare consultations
As beauty counter foot traffic continues to slow, the use of augmented reality has the potential of recreating the in-store experience through inclusion and personalization.
Plaza 66’s luxury tenants make long-term investment in Mainland China
Shanghai’s high-end shopping center Plaza 66 has completed a mega-scale transformation to redefine modern luxury retail in China.
Top 5 brand moments from last week
Luxury marketers work to exude a fabulous, jet-set and cultured lifestyle through product offerings, campaign communications and services to set their brands apart from the masses.
Luxury brand hierarchy explained by Chinese classroom culture
With the back-to-school season upon us, a Chinese fashion blogger called Jiaobanbang has compiled a chart that equates different luxury brands with students’ social hierarchy in the classroom to better equip Chinese consumers with the knowledge about brand hierarchy in the luxury realm in a way to which they can relate.
Barneys, Calvin Klein collaborate on joint window displays for Raf Simons’ debut
Retailer Barneys New York is celebrating designer Raf Simons’ first collection for U.S. fashion label Calvin Klein with a city block-long window display.
How much does casting differentiation count in advertising?
A bevy of luxury marketers has embraced a new class of supermodel, linking with famous faces that have become household names in fashion for the social media generation.