Bentley, Audi engage with New York Auto Show attendees via social media
Luxury automakers are upping brand engagement through social media and mobile efforts that are aimed at attendees and enthusiasts at the New York Auto Show.
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Luxury Daily, March 29, 2013 – Bentley bolsters US Flying Spur launch via three-city tour
Bentley bolsters US Flying Spur launch via three-city tour
Bentley Motors is pushing the U.S. reveal of its new Flying Spur model among best prospects in the British automaker’s largest market by holding invitation-only events in three cities.
Affluent males are twice as likely to be optimistic about the US economy: report
Forty-six percent of affluent men with a household income of more than $250,000 are optimistic or very optimistic about the U.S. economy, while 21 percent of women express the same sentiments, according to a new report from the Shullman Research Center.
Luxury Daily, March 26, 2013 – Cartier tailors catalog strategy for digital audience
Luxury Daily, March 19, 2013 – Oscar de la Renta revitalizes ecommerce with personalized fitting tool
Luxury Daily, March 15, 2013 – Why Bulgari’s legal issues will not damage its reputation
Tod’s, Lexus, Montblanc and CFDA – News briefs
Today in luxury marketing – Italian luxury brands post strong growth; Lexus chases Mercedes as sporty $89,000 LS adds luxury; Montblanc on how to be a luxury brand for many; Nominees, honorees set for 2013 CFDA Fashion Awards.
Financially-confident consumers to spend on travel, auto in 2013: report
U.S. affluent consumers plan to spend within the high-ticket travel and automotive categories in 2013 since they are now most comfortable making large purchases after the recession, according to new research from the Shullman Research Center.
Lamborghini, Breguet engage ultra-affluent consumers via Robb Report iPad edition
Breguet, Corneliani, Lamborghini and Louis XIII de Rémy Martin are providing readers of Robb Report’s March iPad edition with interactive content to increase time spent with their advertisements.