NEW YORK – Luxury marketers’ strategies for Instagram should revolve around not only presenting attractive images, but achieving measurable business goals, according to the platform’s head of luxury.
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Consumers feel social responsibility is important in the brands they choose to do business with, as 66 percent of shoppers are willing to pay more to buy from socially responsible companies.
The height of the holiday shopping season may still be months away, but it is in marketers’ best interests to get on consumers’ radars now.
The democratization of luxury brands and the rise of accessible luxury mean that loud signals are becoming increasingly visible and losing their luxury cachet.
The height of the holiday shopping season may still be months away, but it is in marketers’ best interests to get on consumers’ radars now.
Consumers are adjusting their perspective on ownership, leading to the rise of alternatives to traditional purchasing in the fashion and beauty categories.
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The height of the holiday shopping season may still be months away, but it is in marketers’ best interests to get on consumers’ radars now.
Swiss luxury group Richemont is placing an emphasis on talent and technology with two new appointments to its senior executive committee.
