Luxury Daily, April 15, 2013 – What Cartier’s China-based trademark win means for luxury marketers
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Luxury Daily, April 12, 2013 – What luxury marketers can learn from Dior and Harrods’ partnership
Bentley’s showrooms, Flying Spur propelled Q1 units sold 25pc
British automaker Bentley Motors reported a 25 percent increase in units sold during the first quarter of 2013 due to the release of the Flying Spur and eight new dealerships.
Luxury Daily, April 11, 2013 – LVMH triggers emotional brand connections via behind-the-scenes events
Luxury Daily, April 10, 2013 – Armani touts brand personality in latest eyewear campaign
Audi, BMW dominate in Brazil’s digital arena
The number of Internet searches in Brazil for luxury automotive brands rose 68 percent in 2012 with Audi, BMW, Mercedes-Benz and Range Rover in the lead, according to a new report from Digital Luxury Group.
Chanel, Bottega Veneta, Kurt Geiger and Lexus – News briefs
Today in luxury marketing – Diane Kruger lands Chanel beauty deal; Bottega Veneta hits luxury sweet spot; British invasion: Kurt Geiger’s big plans for the US; Lexus dethroned by BMW seeking under-50s buyers with IS.
Luxury Daily, April 3, 2013 – Top 10 luxury brand digital marketers of Q1
Halston, BMW, tourism and yachts – News briefs
Today in luxury marketing – Heritage line seen driving Halston business; BMW’s March surge trims Mercedes lead in US luxury race; Why China’s wealthy prefer dry land to luxury yachts; Luxury spending in Europe hit by drop in tourist demand.
BMW flaunts sound system via New York Auto Show QR codes
German automaker BMW is flaunting the Harman Kardon sound system in its vehicles through QR codes on the windows of certain models displayed at the New York International Auto Show.