Why a cognitive approach is key to luxury marketing
Some luxury goods manufacturers may currently be on the edge of a fiscal cliff if we are to believe what The Wall Street Journal cites as “the European luxury-goods market deep in recession.”
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Luxury Daily, April 25, 2013 – Kering exec outlines 3 essential steps for success in luxury
36pc affluent consumers discover luxury by chance: American Express, Harrison Group
DANA POINT, CA – Two out of three affluent consumers are open to discovering new luxury products and experiences this year, according a new survey from American Express Publishing and Harrison Group presented at the American Express Publishing Luxury Summit 2013.
Luxury Daily, April 23, 2013 – Starwood CEO: Yesterday’s luxury is tomorrow’s necessity
Luxury Daily, April 23, 2013 – Hermès US CEO: Brand will remain family-owned for next 20 years
Luxury Daily, April 22, 2013 – Ferragamo shows historic shoemaking roots through exhibition, film
Luxury Daily, April 19, 2013 – Zegna, Maserati eye new consumer segments with design partnership
Luxury Daily, April 18, 2013 – Louis Vuitton showcases lesser-known product category in video series
Luxury Daily, April 17, 2013 – Versace aims for younger, digital-savvy consumers with Versus rebrand
Luxury Daily, April 16, 2013 – Bulgari triggers renewed B.zero1 interest via cross-channel campaign