Patronage of the arts – Luxury Memo special report
Wealthy individuals’ historical arts patronage has led luxury houses to support artists through a variety of methods to further connect with the sentiment of core consumers.
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Luxury Daily, October 19, 2017 – Ecommerce is dead, says Holt Renfrew exec
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EBay pushes sales of secondhand Hermès, Louis Vuitton with authentication
Online auctioneer and marketplace eBay is encouraging secondhand luxury handbag sales with the launch of an authentication service.
Lexus aligns its automobiles with Esquire UK’s ephemeral members’ club
Toyota Corp.’s Lexus is teaming up with Esquire UK to bring an automotive experience to attendees of the title’s pop-up club.
Top 10 luxury mobile moments of Q3 2017
As mobile becomes essential to daily life, luxury brand marketers have worked to incorporate touch points that leverage functionality and engagement to reach affluent consumers.
Louis Vuitton creates art with its handbags in latest rollout
French apparel and accessories house Louis Vuitton is launching its second collection of handbags that bring a literal meaning to the notion of art and luxury.
Social media unavoidable for Chinese mobile commerce
By 2020, Chinese social media use is estimated to hit 647 million active users, making a presence on local platforms essential for luxury brands aiming to speak to China’s affluent and aspirational consumers.
Top 10 luxury brand social videos of Q3 2017
As luxury has become more candid, so has its marketing efforts, and as a result there has been an increase in campaigns that embrace individuality to speak to consumers.
The Yves Saint Laurent Museums: A portrait of the couturier as an artist
To put an article of clothing in the same category as a painting or a sculpture, fashion houses must to be the subject of museum exhibits. If we look at semantics, the word “couturier” or “dressmaker” has disappeared. The new terminology is “artistic director.”
LVMH sales climb 14pc in Q3
Luxury conglomerate Moët Hennessy Louis Vuitton saw increased revenues across its business groups for the first nine months of 2017, but the company is still strategizing against economic and geopolitical uncertainty.