Land Rover touts vehicle capabilities in branding video
Land Rover North America is correlating the movements of parkour athletes to the capabilities of its vehicles in a new video.
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8 P’s of luxury brand marketing
Packaged as the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix.
Luxury Daily, May 3, 2013 – 75pc of affluent consumers would buy luxury brand’s mainstream extension: Luxury Institute
Luxury Daily, May 2, 2013 – 54pc of affluent consumers think luxury brands are lowering quality standards: Ipsos
BCG: Four trends driving the new age of luxury
NEW YORK – The managing director at Boston Consulting Group said during the Luxury Roundtable: State of Luxury 2013 conference that luxury consumers’ new values and desires are driving changes in the way that marketers target them.
Luxury Daily, May 1, 2013 – Harrods pursues international attention via first virtual shopping event
Luxury Daily, April 30, 2013 – Hugo Boss eyes from-the-runway sales via Shanghai fashion show campaign
Luxury Daily, April 29, 2013 – Hästens wants to change customer understanding of shopping for $6K-$99K beds
McIntosh enhances brand experience via mobile app
High-end home entertainment brand McIntosh Laboratory Inc. is enhancing the consumer experience through updates to its mobile application that include compatibility with certain products and a history section.
Luxury Daily, April 26, 2013 – Swarovski benchmarks 2020 strategy with 24/7 global accessibility