Luxury Daily, May 20, 2015 – Can China rescue economies of Russia, Brazil?
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Dior takes consumers behind-the-scenes at Cannes Film Festival
French fashion house Christian Dior is taking consumers behind-the-scenes at Cannes Film Festival with a video series set in the Dior suite at the Hotel Majestic.
Brands sharpen ties between luxury, cinema for Cannes Film Festival
Luxury houses such as Christian Dior and Chopard are rallying together to celebrate the 68th Cannes Film Festival through initiatives honoring their cinematic ties and the industry as a whole.
Luxury Daily, May 8, 2015 – In deep conversation with watch legend Yves Piaget
Town & Country’s May edition spurs acts of kindness among affluent audience
Luxury brands such as David Yurman, Dior and Ralph Lauren rallied behind charitable causes through advertising placed in the May philanthropy-themed issue of Town & Country.
Luxury Daily, April 23, 2015 – Hermès CEO: Heritage brands must adapt to remain relevant
Luxury Daily, April 22, 2015 – Luxury brands must target new face of mass market: report
Gucci reveals new advertising approach with first Alessandro Michele campaign
Italian fashion house Gucci is moving in a fresh direction with the first advertising campaign from newly appointed creative director Alessandro Michele.
Top 10 luxury branding efforts of Q1
Luxury brands put their best foot forward in terms of social responsibility and sustainability during the first quarter of 2015.
Mercedes-Benz changes names to avoid consumer confusion
German automaker Mercedes-Benz is continuing to evolve its brand image by introducing improved versions of its models with new names.