BMW aims to beat competitors with electric vehicle focus
German automaker BMW is aiming to beat out the competition by pushing its i concept electric vehicles with the i3 set to be in-stock this year.
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Luxury Daily, May 17, 2013 – Luxury goods revenues to grow 50pc faster than global GDP: Bain
Land Rover fetes 1 million Facebook fans with social video
Land Rover North America is celebrating its more than 1 million Facebook fans with a social video that pays homage to their customers.
Versace eyes millennials with Versus Web launch
Italian fashion house Versace is targeting entry-level consumers with the launch of its new Versus Versace Web site that offers content and ecommerce.
Luxury Daily, May 15, 2013 – Jimmy Choo ups brand desirability with Hollywood Reporter content partnership
Tod’s, Jimmy Choo, Audi and Aston Martin – News briefs
Today in luxury marketing – Tod’s Q1 earnings fall, CEO sees growth abroad; Nicole Kidman to appear in Jimmy Choo ads; Audi sales in China exceed BMW, Mercedes on demand for SUVs; Aston Martin holder Investment Dar offers assets to creditors.
Dior, David Yurman push watches in June Vanity Fair
Christian Dior, David Yurman and other luxury advertisers placed advertisements that show off luxury timepieces in the June issue of Condé Nast’s Vanity Fair.
Hermès, Ferragamo, Cucinelli and Jaguar – News briefs
Today in luxury marketing – Hermès exhibition comes to London; Ferragamo, Brasil Fashion part ways; Cucinelli forecasts double-digit growth in 2013; Jaguar to expand R-S GT range.
Luxury Daily, May 9, 2013 – Hermès engages younger brand enthusiasts with tableware line
60pc of luxury brands offer Korean Web site: L2 Think Tank
Approximately 60 percent of luxury brands offer a Web site for Korean consumers, compared to 96 percent for consumers in China and 87 percent for consumers in Japan, according to L2 Think Tank’s series of Digital IQ Index Reports.