LVMH’s print acquisitions to benefit brand ad spend, publishing sector
As the marketing sphere has changed due to the rise of digital, print still commands the attention of affluent consumers and the advertising spend of luxury brands.
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Procter & Gamble, Chanel, Boucheron and London – News briefs
Today in luxury marketing – Coty agrees to purchase P&G beauty brands for $12.5B; In Greece, Chanel becomes more valuable than cash; Boucheron taps new chief executive officer; Former London slum now a luxury locale.
Luxury Daily, June 24, 2015 – Burberry highlights British heritage in vintage campaign
10 luxury houses net 50pc of sales among top 100 global brands: Deloitte
MONTE-CARLO, Monaco – Powerhouses such as LVMH, Richemont and Estée Lauder Companies continue to use portfolio-wide best practices to nurture both newcomers and finely tuned veterans, according to research by Deloitte.
Richemont, Graff, Dallas and Chinese consumers – News briefs
Today in luxury marketing – Richemont invites LVMH to join site to compete with Amazon; Graff Diamonds to sponsor Art Southampton Preview; Luxury labels take on Dallas, where runway fashion is ‘a sport’; Chinese are piling money into stocks instead of buying cars.
Gucci’s Chime for Change encourages social change via hackathon
Italy’s Gucci and its charity Chime for Change are scouting engineers, designers, product managers and marketing experts of all levels for the second Chime Hack hackathon.
Documentary indicts fashion industry, points to a way forward
The documentary “True Cost” deftly combines first-hand accounts and broad supply chain analysis to expose a fashion industry gone awry.
Top 5 brand moments from last week
Digital efforts focused on connecting with consumers on a personal level with live-streaming, puppies and text message shopping presented by varying luxury brands.
Luxury Daily, May 22, 2015 – Japan, Western Europe lead luxury market in Q1: Bain
Turnbull & Asser, London College of Fashion reimagine shirts
British apparel label Turnbull & Asser and London College of Fashion are embracing simple fashion by focusing on the shirt.