Versace chooses Madonna to front spring/summer 2015 campaign
Italian fashion label Versace is further solidifying its position within popular culture with the casting of another pop star in its advertising efforts.
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Chanel, Versace, luxury watches and Sotheby’s – News briefs
Today in luxury marketing – Chanel’s empire reaches London; Versace’s new girl: Eros Pour Femme; What lies behind the price of luxury timepiece; Sotheby’s CEO Ruprecht to step down after Loeb fight.
Versace, China, Kering and luxury – News briefs
Today in luxury marketing – Old meets new in Versace’s historic boutique; Sales of Scotch and other luxury items down — thanks to China’s corruption crackdown; Kering taps Carlo Imò; Let’s talk about luxury.
Scotland, Lexus, animal cruelty and Versace – News briefs
Today in luxury marketing – Fashion industry wants Scotland to stay in the UK; China regulator questions Toyota Lexus division over parts pricing: sources; Saint Laurent, Burberry and Dior deny animal cruelty; Versace helps a restoration.
Versace embeds instant ecommerce in runway show livestream
Italian fashion house Versace is letting customers immediately buy items from its Anthony Vaccarello for Versus runway show, speeding up the wait time for new merchandise.
Luxury Daily, September 12, 2014 – Versace embeds instant ecommerce in runway show livestream
Versace, Hermès, BMW, Breguet and Montblanc – Live news
Luxury Daily’s live news from Aug. 25 – Versace appears on MTV’s House of Style with Jennifer Lopez; Hermès becomes apparel brand of US equestrian teams; BMW uses social video to introduce new M4 to brand; Breguet brings exhibition to Shanghai to celebrate the brand; Montblanc calls followers to engage in Instagram contest for new men’s fragrance.
Versace appears on MTV’s House of Style with Jennifer Lopez
Italian fashion label Versace’s connection with Jennifer Lopez was discussed on MTV’s House of Style, a television show that highlights the interaction between music and fashion.
Versace, Ferragamo, Moncler and Peru – News briefs
Today in luxury marketing – Versace CEO touts ‘second phase’; Ferragamo CEO sees improved growth outlook in H2, upbeat on China; Big Moncler investor repeats long-term support after Carlyle sells; Luxury brands eye Peruvian market.
Versace eases into user-generated content with separate photo hub
Italian fashion label Versace is hoping to drive in-store traffic with a new club designed around its studded sunglass line.