Luxury Daily, March 15, 2019 – How Lamborghini drives engagement through social media
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Luxury Daily, March 14, 2019 – Luxury marketers can no longer view Chinese consumers as a monolith
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Luxury Daily, March 13, 2019 – Facebook edges out brand sites as top digital discovery channel
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Luxury Daily, March 12, 2019 – Accessibility, privacy underscore emerging luxury trends
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Luxury Daily, March 11, 2019 – Pricing presents challenge, opportunity for luxury brands in 2019
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Luxury Daily, March 8, 2019 – Facebook tries to balance consumer, advertiser relationships with privatization plan
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Luxury Daily, March 7, 2019 – Global UHNW population confident about economic outlook
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Combat discount-driven retail with exclusivity, perks
NEW YORK – In the competitive online retail environment where price tends to be the determining factor of where a consumer shops, luxury brands are faced with a discount dilemma as they look to drive sales without damaging their positioning.
Luxury Women to Watch 2019
This year’s list of Luxury Women to Watch 2019 features honorees who have set ambitious goals to achieve in a luxury market that, while growing, is also challenged by rapid changes in consumer behavior and technology.
Luxury Daily Awards’ 2018 winners: Burberry, Nordstrom, Gucci, Condé Nast International, BCG and Farfetch’s José Neves
Luxury Daily has announced Burberry as Luxury Marketer of the Year, Nordstrom as Luxury Retailer of the Year, Gucci as Luxury Digital Marketer of the Year, Condé Nast International as Luxury Publisher of the Year, BCG as Luxury Researcher of the Year and Farfetch’s José Neves as Luxury Personality of the Year 2018.