While luxury brands have long had relationships with the fields of theater, dance, film, music and literature, now they are taking on more active roles in the entertainment industry, raising their profile from partner to producer.
While luxury brands have long had relationships with the fields of theater, dance, film, music and literature, now they are taking on more active roles in the entertainment industry, raising their profile from partner to producer.
While luxury brands have long had relationships with the fields of theater, dance, film, music and literature, now they are taking on more active roles in the entertainment industry, raising their profile from partner to producer.
While luxury brands have long had relationships with the fields of theater, dance, film, music and literature, now they are taking on more active roles in the entertainment industry, raising their profile from partner to producer.
NEW YORK – Collaborations across industries can be a scary prospect for brands, but the potential gains from a partnership that is truly fresh and out-of-the-box are worth the risk.
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As Chinese and Chinese-Americans continue to develop into the world’s largest luxury-buying demographic, understanding the social aspect of how this segment shops is key to marketing to them in the future.
By 2020, Chinese social media use is estimated to hit 647 million active users, making a presence on local platforms essential for luxury brands aiming to speak to China’s affluent and aspirational consumers.
U.S. fashion label Diane von Furstenberg has adopted a solution to usher in growing traffic on mobile into tangible sales with product visibility.
Thanks to increased connectedness, the traditional barriers between work, play and relaxation have blurred, causing marketers to struggle to develop impactful strategies.
