Versace’s Kith collaboration drove $2.9M in mentions
According to data from Tribe Dynamics, Versace’s partnership with streetwear brand Kith helped boost the Italian label’s earned media value in February.
Search Results for: christian louboutin
Social listening should be centerpiece of luxury brands’ social media strategies: NetBase
With today’s affluents turning to online platforms for brand and product discovery, it is important for luxury brands to stand out on social media in a positive way.
Top 10 luxury brand efforts of Q1
Reflecting the luxury business’ push towards inclusivity and transparency, recent branding efforts have centered on authenticity with a touch of aspiration.
Chanel embraces streetwear style with Pharrell collaboration
French fashion house Chanel is speaking to a new generation of luxury shoppers with a collaborative collection that centers on urban aesthetics.
Louis Vuitton aims younger with streetwear and influencers
French fashion label Louis Vuitton is using a new form of influencer relationship to cater to a younger generation, as experiential leanings become more important to brands.
Luxury Daily, March 18, 2019 – Television advertising is losing its clout in conversational pull
Your Message Subject or Title
Omnichannel retail gives fraudsters more opportunities
Rates of fraud on jewelry and luxury goods were up nearly 20 percent in 2018, as the high sticker value on these items makes these illegal activities more lucrative.
Jimmy Choo tests fashion foothold with limited-edition
Capri Holdings’ Jimmy Choo is dipping its toe into apparel with little to no risk by focusing on selling streetwear online. But will the collection grow into something more sustainable for the brand?
Children in luxury – Luxury Memo special report
As children’s power as purchase influencers blossoms, a growing number of luxury brands are offering family-friendly experiences and goods to capitalize on affluent parents’ desire to spoil their kids.
Children in luxury – Luxury Memo special report
As children’s power as purchase influencers blossoms, a growing number of luxury brands are offering family-friendly experiences and goods to capitalize on affluent parents’ desire to spoil their kids.