Luxury Daily’s live news: Burberry unveils luxury sector’s first social retail store in China; Hermés, hit by pandemic-related store closings, sees 24pc drop in first-half 2020 sales; LVMH names 2020 Green Trail winners for sustainable innovation; Bentley to reveal new Mulliner Collection convertible this summer; Rebag embraces content marketing with The Vault; Moncler Genius adds luxury e-bikes to its lineup.
Luxury Daily’s live news: Burberry continues mobile push with AR feature; Selfridges providing stylish, sustainable face masks to employees; French footwear brand Clergerie is sold to private equity group; Super-prime real estate sales continue amid lockdowns.
Luxury Daily’s live news: Burberry continues mobile push with AR feature; Selfridges providing stylish, sustainable face masks to employees; French footwear brand Clergerie is sold to private equity group; Super-prime real estate sales continue amid lockdowns.
British fashion label Burberry is working to replicate the in-store experience with a new feature on its mobile application.
Burberry is promoting its new Summer Monogram collection with several new digital efforts from video games to collaborations with artists, reflecting an edgy way to connect with young audiences and offer a seaside feel.
When a company focuses on external factors to explain bad numbers, investors should be alarmed because it is usually a cover for internal brand equity and execution issues.
Luxury Daily’s live news: Gucci aims to build online database with imminent debut of Jackie 1961 bag; Farfetch becomes first exclusive online retailer for LVMH’s Fenty as brand seeks new markets; Brunello Cucinelli optimistic about second half despite anticipated 10pc drop in 2020 sales; Burberry, even with China and South Korea bright spots, to axe 500 jobs globally as Q1 sales slump 45pc; NRF, absent of White House enthusiasm, calls on US retailers to create nationwide mask policy.
Luxury Daily’s live news: Gucci aims to build online database with imminent debut of Jackie 1961 bag; Farfetch becomes first exclusive online retailer for LVMH’s Fenty as brand seeks new markets; Brunello Cucinelli optimistic about second half despite anticipated 10pc drop in 2020 sales; Burberry, even with China and South Korea bright spots, to axe 500 jobs globally as Q1 sales slump 45pc; NRF, absent of White House enthusiasm, calls on US retailers to create nationwide mask policy.
The London-based company reported a 45 percent drop in revenue to $317 million for the first quarter ending June 30.
Luxury Daily’s live news: Burberry turns to CGI tech for reality-to-fantasy campaign for TB Summer Monogram collection; French jeweler Boucheron, with “For Better and For Worse” podcast series, launches episodes on the Marlboroughs and Curzons; Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches; Tiffany commits extra $2M to COVID-19 recovery with Tiffany Infinite Strength campaign.
