Armani pushes Emporio lifestyle via EA7 apps
Giorgio Armani is selling the lifestyle of its Emporio Armani brand through Android and Apple applications that give consumers tips on how to shop, dine and play in European cities.
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YSL, Burberry, Giorgio Armani and Chinese cruise lines – News briefs
Today in luxury marketing – Facebook fans seething as YSL unveils new logo after name change to Saint Laurent Paris; Burberry, inter parfums break-off talks; A luxury cruise ship with Chinese characteristics; What has Giorgio Armani got up his sleeve for Milan Fashion Week?
Giorgio Armani builds social affinity via second Tweet Talks
Giorgio Armani is looking to bolster its social media affinity through its second Tweet Talks, a discussion surrounding sports and fashion that will be hosted through Twitter.
Armani taps Instagram to promote brand lifestyle
Italian lifestyle brand Giorgio Armani is bolstering its social media presence through an Instagram effort in which consumers can upload images of them wearing their favorite sunglasses for the brand’s “Frames of Your Holiday” campaign.
Mercedes, Hermès, Armani and Nordstrom – News briefs
Today in luxury marketing – Mercedes aims to oust BMW as top luxury brand; Has the Hermès Birkin bag lost its appeal?; Giorgio Armani to dress Batman; Nordstrom opening at Rideau Centre in Ottawa.
Armani heats up fragrance launch with brand film
Italian fashion house Giorgio Armani is marketing a new twist on its Acqua di Giò fragrance in a black-and-white brand film inspired by summer’s heat.
Neiman Marcus, Armani incentivize purchase via chat
High-end retail chain Neiman Marcus hosted a chat with Armani Beauty and encouraged consumer purchases by offering a free gift if an item was added to the shopping cart directly from the chat window.
Armani, Brioni, Mercedes and InterContinental – News briefs
Today in luxury marketing – Armani tailors business to China’s middle class; Brioni launching sunglasses line; Mercedes-Benz releases 2013 GL63 AMG details for U.S.; InterContinental surges after Peltz’s Trian buy.
Armani taps Twitter fans via in-depth chat series
Italian designer Giorgio Armani is engaging fans during a series of global chats that will offer expert commentary on fashion-related topics.
Gucci, Burberry, Armani and Lexus – News briefs
Today in luxury marketing – Gucci presses trademark case in other courts; Burberry targets super rich with bigger stores; The future of Armani; Lexus moves to trademark spindle grille.