Search Results for: DVF
Bottega Veneta lures consumers to commerce site with colorful ad
Italian label Bottega Veneta is aiming to increase traffic to its mcommerce site through a colorful banner advertisement featured on Vanity Fair’s mobile site.
Burberry aims for mcommerce via fall/winter mobile ad
British fashion house Burberry is aiming for an increase in mcommerce with a banner advertisement on Vanity Fair’s mobile-optimized site.
Luxury Daily, August 16, 2013 – When is product expansion too big a risk?
Luxury Daily, March 18, 2013 – Are fashion designers the new branding tool?
Are fashion designers the new branding tool?
Many fashion designers are moving into the spotlight by showing off other talents, but how much does this additional exposure really help a brand?
Luxury Daily, March 8, 2013 – Marc Jacobs’ Hollywood role to propel personal brand, not fashion labels
Diane von Furstenberg drives boutique traffic with International Women’s Day offers
Fashion label Diane von Furstenberg is driving consumers in-store March 8 with special offers to celebrate International Women’s Day.
Luxury retailers push in-app purchases via Valentine’s Day guides
Bloomingdale’s, Nordstrom and Saks Fifth Avenue optimized their Valentine’s Day shopping guides for mobile smartphone and tablet applications to encourage consumers to make emotional purchases on-the-go.