Today in luxury marketing – LVMH files another lawsuit against Hermès; Barneys debuts its shiny new men’s accessories floor; US taps Donald Trump to convert DC’s Old Post Office into luxury hotel; BMW to Mercedes skip summer breaks to keep plants rolling.
Audi of America is enhancing the customer journey by remodeling its Web strategy to provide easy navigation and a cleaner look among other updates.
Louis Vuitton, Chanel, Christian Dior, Cartier, Omega and other luxury advertisers helped to propel the June issue of Architectural Digest up 43 percent in ad pages since the same issue last year.
Louis Vuitton remains the world’s most valuable luxury fashion or jewelry brand, but Prada’s value rose more than any other brand at 63 percent year-over-year, while the French fashion house’s declined, according to the BrandZ Top 100 list from Millward Brown.
Starwood-owned St. Regis Hotels & Resorts is continuing its partnership with Bentley Motors to target affluent auto aficionados with a package that includes a road trip along California’s Pacific Coast Highway.
