Today in luxury marketing – $7,800 fakes spur LVMH and Kering to fight online fraudsters; LVMH posts biggest profit boost since 2012 on fashion gains; Actress Birkin asks Hermès to remove her name from croc bag; Condé Nast partners with Amazon to sell Vogue’s September issue.
Luxury Daily’s live news from July 27 – Lancôme pairs with Gilt for Parisian fashion exploration; Prada sees world through different lenses for third literary contest; Tod’s extends Net-A-Porter partnership to ready-to-wear ecommerce; Manolo Blahnik expands into handbags with gem-like capsule.
Each year, more than $28.5 billion in profits is lost in the European Union due to counterfeit apparel and accessories, according to a new report by the EU Observatory.
As consumers are becoming more digitally inclined, luxury apparel and accessories brands are finding ways of telling their stories through creative films or multimedia projects.
With 2.2 million Chinese consumers traveling to the United States, 1.4 million of whom are on return trips, a new publication aims to secure the interest of this coveted consumer group.
Sales of personal accessories, such as handbags, jewelry and watches, are projected to experience a slump this year, decreasing 1 percent to $527 billion, according to new data from Euromonitor.
French fashion house Balenciaga is collaborating with soulful singer Sam Smith on its fall/winter 2015 menswear campaign.
Italian fashion label Gucci is inspiring consumers to start shopping for fall by highlighting its new campaign on the mobile-optimized Web site of New York magazine’s The Cut.
Dutch fashion house Viktor & Rolf is exploring the similarities and differences between fashion and art in a new video produced by Refinery29 and Visionaire.
