Generational marketing is a complicated cocktail, says Oscar de la Renta CEO
BRUSSELS – Strategy conversations are currently dominated by ways to best reach Generations X, Y and Z due to the different shopping behavior of each consumer demographic.
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Luxury Daily, November 14, 2017 – Populism has knocked down luxury’s preexisting barriers
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Social media platforms – Luxury Memo special report
It is no secret that social media has had arguably the biggest disruptive effect on the way brands interact with customers of the last decade, and a few major platforms have emerged as the premier places where that interaction now occurs.
Singles’ Day, LVMH, De Beers and Vanity Fair – News briefs
Today in luxury – Alibaba’s Singles’ Day goes global with record $25B in sales; LVMH shake-up marks generational shift in power; Small is beautiful — still — in the diamond game; New York Times books editor to head Vanity Fair.
Social media platforms – Luxury Memo special report
It is no secret that social media has had arguably the biggest disruptive effect on the way brands interact with customers of the last decade, and a few major platforms have emerged as the premier places where that interaction now occurs.
Luxury groups, Burberry, Alibaba and Saudi Arabia – News briefs
Today in luxury – For luxury brands, it pays to make friends; Burberry to reinvent itself as a super luxury British brand; Alibaba and JD.com target luxury consumers for Singles’ Day, but is it wise for brands to join?; Saudi graft inquiry spreads beyond borders as UAE examines bank accounts.
Versace issues manifesto on power, unity
Italian fashion label Versace is promoting its latest eyewear and timepiece collections through a silent statement of love and diversity.
Luxury Daily, November 10, 2017 – Affluents’ collecting driven more by passion than profit: UBS
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Social media platforms – Luxury Memo special report
It is no secret that social media has had arguably the biggest disruptive effect on the way brands interact with customers of the last decade, and a few major platforms have emerged as the premier places where that interaction now occurs.
Can an “autocratic” Chinese owner give Lanvin a second life?
A great number of high-end European luxury brands such as Gucci, Saint Laurent, Hermès and Dior are having substantial success in the Chinese market. However, Lanvin, France’s oldest high-fashion brand, is struggling.